| Description |
The CEO of a large law firm is concerned about a new mobile application that
uses algorithms to auto-complete legal forms and questions in discovery and
provides recommendations for small-claims matters at a much lower cost than
a traditional law firm charges. As a result, the CEO is contemplating whether
the firm should develop and launch its own branded application, which would
affect its short-term profitability but maintain its existing customer base, or give
up market share to focus on more complex claims with higher profitability. This
scenario is an example of : |